Last edited by Samugrel
Monday, May 4, 2020 | History

2 edition of Confessions of an advertising man. found in the catalog.

Confessions of an advertising man.

Ogilvy, David

Confessions of an advertising man.

  • 5 Want to read
  • 40 Currently reading

Published by Atheneum in New York .
Written in English

    Subjects:
  • Ogilvy, David, -- 1911-,
  • Advertising -- United States -- Biography.

  • Edition Notes

    GenreBiography.
    Classifications
    LC ClassificationsHF5810.O34 A3
    The Physical Object
    Pagination172 p.
    Number of Pages172
    ID Numbers
    Open LibraryOL17758386M


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Confessions of an advertising man. by Ogilvy, David Download PDF EPUB FB2

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Confessions of an Advertising Man () David Ogilvy wrote this iconic book infourteen years after launching his wildly successful advertising agency.

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Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for. Description: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.

Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow.

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If you aspire to be a good manager in any kind of business, then this is a must read.5/5(5). Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice.

If you aspire to be a good manager in any business, this seminal work is a must read/5(). Open Library is an open, editable library catalog, building towards a web page for every book ever published. Confessions of an advertising man by Ogilvy, David; 11 editions; First published in ; Subjects: Advertising, Advertising agencies, Advertising executives, Biography, History; Places: United States; People: David Ogilvy ().

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Confessions of an Advertising Man by David Ogilvy was originally published by Atheneum inand recently re-published by Southbank Publishing on 1/1/12 – order it from Amazon here or from Barnes & Noble here – or pick it up at your local bookseller (find one here).

• Book starts by saying his agency was an immediate and meteoric success. • Reasons for writing it (and says all worked): 1.

To attract new clients to his agency. To condition the market to a public offering of shares. To make himself better known in the business world. David Ogilvy (–), referred to in by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field.

He is also the author of Ogilvy on Alan Parker was a copywriter in the s and s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Brand: Southbank Publishing. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands.

First published inthis seminal book revolutionized the world of advertising and became a bible for the s ad generation.

It also became an. Confessions Of An Advertising Man by David Ogilvy,available at Book Depository with free delivery worldwide/5(K). His book Ogilvy on Advertising is a general commentary on advertising.

His book Confessions of an Advertising Man is a book on advertising. Ogilvy's advertising philosophy followed these four basic principles: Creative brilliance: had a strong emphasis on the "BIG IDEA".Born: 23 JuneWest Horsley, Surrey.

Confessions of an Advertising Man by Ogilvy, David and a great selection of related Condition: Very Good. First published inthis book is the 11th paperback printing frompages. "In this book the author "reveals how he gets clients, how to write potent copy and how to rise to the top of the tree." VERY GOOD SOFTCOVER.

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New York: Atheneum, Confessions of an Advertising Man is a collection of advice and techniques for building successful advertising campaigns and agencies. Written in the era of Mad Men, the book is still considered essential reading in the advertising industry, but also provides advice for aspiring managers in any business/5(16).

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David Ogilvy was considered the "father of advertising" and a creative genius. Confessions of an Advertising Man is a book by David Ogilvy. It is considered required reading in many advertising classes in the United States.

Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. Confessions of an Advertising Man is a book by David Ogilvy.

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